The digital assets of a business are stored, shared, and organized using a digital asset management (DAM) system. These systems are essential tools for creative and marketing teams since they can store digital ads, images, videos, and other types of media.

By optimizing creative workflows, automating time-consuming chores, lowering redundancy and asset waste, keeping your creative and marketing teams compliant, and more, using a DAM system may help your teams stay organized and save time. Many of these tasks had to be done manually in the past, which took time and was redundant.

However, many more modern DAM systems use artificial intelligence (AI) to shorten the time required for such tasks, giving you and your team the ability to sort, filter, search, and organize assets more rapidly and effectively.

Power of AI

Artificial intelligence (AI) is the capacity of a computer to carry out tasks that are typically performed by humans because they require intelligence and/or discernment, including visual perception, speech recognition, decision-making, language translation, and more. A lot of the things that people can do can also be done by AI, but much more quickly and on a much bigger scale.

A branch of artificial intelligence known as machine learning (ML) explores computer algorithms that get better on their own over time and enable tasks that would otherwise be prohibitively expensive or time-consuming.

Both AI and ML are becoming more and more powerful and available to enterprises.

How might AI improve the management of digital assets?

Since AI is still a young technology, most sectors are currently exploring the full range of its advantages and uses. However, there are a few ways AI may help DAM systems, with obvious benefits for your workforce.

Asset Tagging Automatically

Assets are “tagged” to assign them to categories and offer metadata-based descriptions. By applying this to all your assets, you can improve searches and filters, which will facilitate organizing and locating creative materials. Without AI, this procedure would have to be carried out manually, requiring your staff to add keywords and tags one at a time to each asset.

An AI system can analyze and scan photos, recognize objects or people, and utilize the right keywords to automatically tag assets using a variety of utilization recognition capabilities. Then, these can be categorized and searched based on context, faces, color, orientation, and other criteria. Speech recognition software can also be used to scan and categorize audio and video assets.

Your team will save time and maintain consistency by using AI to tag assets. Additionally, it makes for a more user-friendly search process, making it simpler to locate what you’re looking for or distribute the appropriate materials among teams.

An AI system can analyze and scan photos, recognize objects or people, and utilize the right keywords to automatically tag assets using a variety of recognition capabilities. Then, these can be categorized and searched based on context, faces, color, orientation, and other criteria. Speech recognition software can also be used to scan and categorize audio and video assets.

Your team will save time and maintain consistency by using AI to tag assets. Additionally, it makes for a more user-friendly search process, making it simpler to locate what you’re looking for or distribute the appropriate materials among teams.

Visual resemblance

Identification of similar or duplicate digital assets becomes nearly impossible when you have hundreds or thousands of them. The time it takes to manually sort through them can be cut down by using AI systems to locate assets that are like or duplicates of each other. You can preserve content integrity in this way.

Object Identification

Searching, tagging, and organizing are much easier when AI is used to recognize objects. AI can offer a variety of object recognition services, including:

Facial recognition can find and match millions of faces in your creativity, making it easier for you to recognize specific people from a sizable image collection.

You can locate the presence of items in an image using object localization.

You can track the existence of objects in assets and determine their category using object detection.

Conversion From Speech to Text

A type of AI known as “natural language processing” (NLP) enables computers to comprehend spoken language, search for, and decipher voice patterns. By listening to an audio feed and breaking down what they find into text, AI systems can translate spoken words into written form.

When analyzing and/or transcribing audio and video files, this is extremely helpful. Both the speed and accuracy of the procedure are increased. Additionally, it may enable searchable access to extruded text from those files, which may facilitate and speed up asset discovery.

Automatic Improvement

AI may assist in the analysis of digital assets and provide recommendations on how to improve them to increase lead generation, sales, or customer retention. The DAM system’s AI can track the effectiveness of digital assets in the marketplace and make sure they are optimized for the right channel to reach the right audience at the right time.

FINAL COMMENTS

Artificial intelligence is enabling businesses in a variety of sectors to optimize operations and contribute to a society that is smarter, quicker, and more connected. AI-powered digital asset management systems are essential for being effective and organized and for making the best use of staff time. They can be applied to increase audience reach, automate processes, enhance data, and build more robust companies in general. An AI-powered DAM system is beneficial for almost all industries that use the internet for some aspect of their business operations. For quick-paced, contemporary organizations in the future, cutting-edge DAM systems will be commonplace.